The main objectives of the Memorandum of Understanding, among others, are:
promotion and marketing of tourism products and services
expansion in the field of tourism research, training and development, including exchange programmes
encourage investment in tourism infrastructure, facilities, products and services
exchanging information in the field of medical tourism and encouraging stakeholders to promote the product
business tourism, which includes meetings, incentives, conferences, exhibitions (MICE)
promoting cooperation between tourism stakeholders, tour operators and travel agents
promotion and development of community-based tourism and eco-tourism and responsible tourism
Malaysia is one of the important inbound tourist source markets for India. In the year 2022, over 2.5 lacs Malaysian tourists visited India. It is hoped that the Memorandum of Understanding will give further fillip to tourist arrivals from Malaysia.
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