Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world’s most-loved brands, has announced collaborations to provide financial incentives to farmers as they implement regenerative agriculture practices in North America. According to the press release, These partnerships aim to encourage wheat, corn, and rice farmers in select regions of North America to implement regenerative agriculture practices, contributing to scope 3 carbon reductions as part of the Mars Net Zero Roadmap. Multiyear partnerships have begun with partners and suppliers including ADM, The Andersons, Inc., Riceland Foods, and Soil and Water Outcomes Fund, led by Royal Canin USA and Mars Petcare US, Inc. Key agricultural regions covered are Arkansas, Iowa, Kansas, Minnesota, Missouri, Nebraska, Ohio, Michigan and Ontario, Canada.

“At Mars, we recognize that an important part of achieving our climate goals is addressing the environmental footprint of our ingredients. Our commitment to regenerative agriculture is a key component of our broader sustainability strategy. These partnerships reflect our dedication to reducing our environmental impact, supporting farmer livelihoods, and helping to ensure a resilient supply chain for the long term,” said Jon Peattie, Senior Vice President, Commercial, Mars Petcare US, Inc. Through these partnerships, farmers are supported in implementing regenerative agriculture practices including cover crops, reduced tillage, and extended crop rotations, with an aim to deliver benefits such as increased yields, lower greenhouse gas (GHG) emissions through reduction and carbon sequestration, improved water quality, enhanced soil health, and greater biodiversity in the implementation regions. The results of the programs will be tracked using measurement, monitoring, reporting, and verification systems.

“Royal Canin is committed to offering pet owners sustainable choices when feeding their pets, and that starts, in part, with how their food is grown,” said Racquel White, Vice President Corporate Affairs, Royal Canin. “We are committed to working with suppliers and partners to help farmers implement agriculture practices to help reduce our carbon footprint and support the resilience of the people throughout our supply chains.”

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