FUTURELIFE® was awarded gold at one of South Africa’s most prestigious digital award events, the MMA SA Smarties Awards. The popular FMCG brand was awarded the accolade in the E-Commerce Marketing: Integrated E-Commerce Innovation Category for its 2022 performance marketing campaign. Hosted by MMA, the Smarties award is the only global innovation award presented in recognition of outstanding innovation and creativity by leaders, brands and agencies, using technology to innovate in their approach to modern marketing. The FUTURELIFE® campaign had formidable competition such as Shoprite, Nando’s and Heineken and given that the online store was launched within 60 days from start to finish, and with just one year in the market, their direct-to-consumer e-commerce channel has achieved remarkable success.

“The vision was to offer our consumers a customized and innovative experience that would make it even easier for them to lead healthier lives through our smart nutrition. We achieved this and exceeded even our own expectations” says Mark Bunn, Managing Director of FUTURELIFE®. Digital and e-commerce have been an important part of the company's growth strategy, so it was simple to accelerate these channels to meet the changing consumer patterns caused by COVID. The investment FUTURELIFE® has made into e-commerce will assist the brand to continue to develop the platform to ensure that it exceeds customer expectations into the future. “Our Direct-to-Consumer platform has allowed us to engage directly with our consumers, taking personalization to new heights, says Karyn Hamilton, FUTURELIFE® Marketing Manager. “We are always looking for new and innovative ways to bring our brand to life and value to our customers, and the launch of FUTURELIFE®’s e-commerce platform gave us an opportunity to do just that. We have seen outstanding results and consequently gone from strength to strength.”

To win a Smarties award is no mean feat and demonstrates global marketing expertise in effectively combining innovation with delivery through technology and making a significant impact. Says Bunn, “I am extremely grateful to our FUTURELIFE® team for all their hard work and commitment in getting us where we are today, and this award is in recognition of all their efforts to date. Additionally, our thanks to our partners, The Digital Media Collective (TDMC) Agency, who worked with and supported us all the way. This award is a tribute to our mutual success.”

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